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Users will soon have a fresh option that allows them to cut down on the amount of AI-made media appearing in their timelines. This move comes as the company disclosed that it now features more than 1 billion AI videos.

Pilot Phase and Launch

The new functionality is undergoing trials over the following weeks before a global rollout. This shift coincides with a surge in content created by AI, spurred by new video-generation tools.

AI Proliferation Online

Studies have shown that almost a tenth of the quickest rising channels on a popular video site exclusively feature AI-generated videos. A significant portion of this material is deemed mass-produced AI material, a term for poor-quality, bulk-generated content that is frequently illogical or bizarre.

Based on user feedback that numerous viewers enjoy content produced via AI tools, ranging from computer-generated images to science explainers, and we want to provide users the power to increase or decrease of that, depending on their own choices,” stated a platform representative.

Scale of AI Content

The platform announced that there are presently 1.3bn videos on its app labeled as made with AI. Collectively, in excess of 100 mn videos are submitted to the app each day, making AI content a relatively small portion of its complete catalog.

How to Adjust Settings

Viewers will be capable of decrease or raise the amount of AI-generated videos they see by using the topic control feature in the app and selecting “AI-generated content”. Further subjects that can already be controlled under the setting include politics, clothing, cosmetics, and choreography.

AI Disclosure Rules

Its policies oblige creators to tag convincing AI-generated content, and it bans malicious deepfakes of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is without a tag can be taken down under its user guidelines.

In addition, the app will from now on add an AI-generated tag to content created with its own AI tools, or detected by an cross-platform project for identifying content made by AI. This step is intended to deter users from seeking to evade the disclosure requirement.

AI Literacy Programs

The company is also establishing a two million dollar AI literacy fund for specialists and groups to create educational content about using AI responsibly. This project will assist non-profit groups dedicated to educating coding and technology.

Moderation Strategy

TikTok has justified its safety measures, following discussion over proposals to make redundant hundreds of content moderators in Britain. The company is expected to eliminate hundreds of positions in its user protection department in its British office, with trade unions and digital protection specialists expressing worry that humans are being replaced by AI moderation.

A company official clarified that human moderation would continue to be important, but artificial intelligence can safeguard staff by eliminating the most distressing content ahead of it gets reviewed by humans. The company stated a 76% decrease in explicit and harmful content handled by human moderators over the last 12 months due to the use of its AI tools.

“We think that it’s essential to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s extremely critical to reduce exposure to unsafe media as rapidly, which is why a significant AI assistance is really helping us work at speed.”